Humanizing The Poor
As a child growing up in Dubai, I was far removed from the average Mumbaikar's day. The annual 3 month summer vacation in Bombay did nothing to wear off this layer of insulation. The image of someone from the 'low income segment' was reduced to the 'kaam waali bai' or troops of children with gold matted hair selling flowers at ...
The Health Challenge
Every year millions of people die from preventable causes because they cannot access the health care service they need. Or even if people do have access, quality care is often a luxury. According to WHO 100 million people descends into poverty every year because of high health expenses. Around the world health spending has increased dramatically but access to affordable, quality services has lagged. In ...
Accessing the Market by Marketing Accessibility
Management guru CK Prahlad articulated his belief in the creation of new market systems by the private sector whereby they gain higher coverage in the "Bottom of the Pyramid" ('BOP'). People in the BOP have been defined as the 4 billion lives, surviving on less than USD 2 per day. These low-income consumers are seen as a large opportunity for ...
